I'd been with this hosting company for about 6 months after a HORRIBLE experience with a previous host and they are probably the best UK host I have used so far.
It's a small, 2-man company, but since they weren't very well known they didn't have millions of customers and were still able to offer a personal service and were very quick to respond to issues. The hosting was ridiculously cheap too. I was paying £1.99 a month which is at most $4. It wasn't unlimited bandwidth or domains but it was plenty for what I used. 10 domains and 40Gb bandwidth.
If I ever went over my limit I could easily upgrade to a higher package and to be honest, when you're starting out online you only want a very basic very cheap option to get going.
Uptime was a bit of an issue at times though. Being small I guess it was harder for them to react to problems and fix them and so there were a few times when they were down and it took a while to get them back up again. Also, uploading too much data via FTP was a problem for their servers and on more than one occasion crashed all my sites I had hosted with them.
I recently left them to join Hostgator because I needed a company a bit bigger and a bit more reliable. Actually the main reason I left is because another hosting company bought GeekSRV out and it was a company I'd heard bad reviews about and also I just didn't want to be dealing with a company by default.
I think the packages and plans will remain the same, so if you are interested in very cheap, UK based hosting they are certainly worth a look. They use cPanel which was a biggie for me since the last host used Plesk which is AWFUL!
You can check them out at http://www.geeksrv.net